Spring isn’t in bloom just yet, but here at LANDFLIP, we’re already experiencing a significant increase in buyer traffic, with a steady stream of leads flowing in. Real estate professionals know that in this industry, Spring is the most active time of the year. There is an innate optimism in the season that entices buyers and motivates sellers. Don’t miss out on the opportunity to showcase your land listings and use the positive energy of the season to get those listings SOLD! We at LANDFLIP thought it would be helpful to offer both our current and future customers some simple tips and tricks to get your listing noticed and to make the most of your LANDFLIP account.
Start by updating your current LANDFLIP listings and removing any listings that have expired or auctions that have passed. Take care to ensure the listing prices being shown are correct. If anything has changed, make the necessary edits.
Consider adding some new pictures to “freshen up” your listing and to allure potential buyers to hone in on your land for sale. Both Standard and Pro accounts have unlimited photo capability– so take full advantage! Also, check to make sure you have pinned the correct location for your listing on the Google map. Both our account plans allow you to upload any custom map type such as a plat, topo map, soil map, or timber data and we suggest all account holders utilize this LANDFLIP feature. Pro account subscribers can even use enhanced mapping to easily add property boundaries and visual points of interest markers to listings.
Don’t hesitate to post a virtual tour directly to LANDFLIP and YouTube, since this is an option for both types of accounts. Highlight the unique features of your farmland, timberland or ranchland for sale, while creating a virtual experience for visitors to our network of websites. Virtual tours will make potential buyers feel as if they’ve actually walked the property, without ever leaving the comfort of their home.
Connecting with buyers and sellers via social media is a free and easy way to increase your name recognition and boost your number of closings. For those with a Pro account, LANDFLIP provides links to ALL your social media sites on each individual listing. If you have a website and you’re on LinkedIn, Facebook, Twitter, or Google+, post links and give buyers the chance to connect with you. If the links don’t appear or existing links don’t work, then you’ve missed out on the best opportunity to connect with a potential buyer.
Sometimes, busy land agents are in a hurry to add a new listing on LANDFLIP and seem to forget the importance of good property description- notice the emphasis is on good. Actually, you need an excellent, well-worded property description, more than just a sentence or two. Other agents that want to show your listing depend on detailed, accurate and relevant information to narrow down property based on their clients’ expressed desires. Don’t let buyer agents and customers waste your time or their own time looking at property that doesn’t suit their needs. Property descriptions “sell” the listing before buyers step foot on the dirt, so make it captivating and interesting!
One last tip before we leave you to get started. Did you know that Friday afternoon is the best time to add new listings? Because we believe that active and engaged customers should be rewarded, updated listings move to the top of the search results. If added on Friday, listings will remain at the top over the weekend, when buyers are doing the most searching on the Internet.
We wish all our valuable customers a season of success and hope that you’ll use these tips to your personal advantage. LANDFLIP prides itself on strong customer support, so if you have questions or would like to know more about our advertising plans and features call us at 877-339-LAND (5236) or send us an email.